I was challenged by ICU eyewear to help in their branding efforts of a new line of reader glasses. Wink wanted to change the stigma of needing readers and give women a trendy pair of glasses they would want to wear and not be embarrassed to buy. The design of the logo helps to bring this idea and the name to life. The concept behind of each of the posters was to create a stylized woman to represent each of the different diopter levels. She was used in various pieces to help identify at a glance what level the glasses were. The over all look and feel helped set Wink apart in the reader category.