Qlik delivers intuitive platform solutions for self-service data visualization, guided analytics applications, embedded analytics and reporting to approximately 35,000 customers worldwide yet they needed a website to drive people from interest through consideration to the downloading of their products. To accomplish this we created a website from the ground up, focused on making it a user-driven site, dramatically simplified how Qlik portrayed its product line-up and told a story through imagery, graphics and video. The end product was clean, highly approachable, on brand and truly responsive.