To help Lenovo position itself as a way for active, creative people to effect positive change, we created the Lenovo “Do Network.” A full 360 campaign and platform site that launched in three countries and two languages. The program features social, environmental and economic challenges to be met by progressive, intelligent “doers” using Lenovo technology. The program yielded thousandsof projects and hundreds of thousands of registrants.


Copyright 2019 Melissa Early

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